WHAT WOULD BE THE BEST WAY TO PROMOTE YOUR COMPANY?
Some time in your life, you might directly or indirectly involve in some kind of business. It might be small or in a larger scale but how are you going to promote your products or services to the public? One thing for sure, not everything would be free to help you push up your sales. You would somehow need to foot some amount of effort and cash to boost it up. Let’s just look at some of the ways you can promote sales with minimal or no expenditure below.
Firstly, you have to know that visuals would have a better convincing power than speech or words. Try using some of the free blog setup such as Blogger or WordPress to set up your blog. It’s easy to use and free of course to certain extent. As you know, photos do play an important role here. Upload as many photos as you can with minimal descriptions. If someone is interested in what you have to offer, they would surely contact you for further information. Try to exchange links too as that would be a good way to gain unique visitors to your site.
Next would be to write a press release and send to all of your known local media companies. This might be hard for some if you do not have any close contacts with those reporters but again there would be no harm in trying your luck for the additional promotions.
There are many free social network websites that you can use to promote your company, namely FaceBook and so on. I have seen some successful ones getting great businesses, especially those in the food and lifestyle categories. Try setting up your complete business profile and gather as many fans as possible. Please remember that interaction is very important as no fans would want to be totally ignored.
Another great way would be to attach your website/blog address in whatever emails you send out. That would create awareness within your contact list on your scope of business, thus you might get additional businesses from them or their friends. Networking is still the best way to gain more business!
You could also consider producing some appreciation giveaways to your readers and loyal supporters. Those items might not necessarily be expensive as you can get some custom koozies or even a car sticker with your website printed on. Do get involve in sponsorship of whatsoever for some of your produced giveaways. That would give you that extra free mileage for your company.
There are so many other ways you can promote your businesses but towards the end of the day, it would still lie back to your own time, budget, effort and commitment.
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